BarCraft
Helping a behind-the-scenes business step into the spotlight
Services
Brand Strategy • Identity Design • Messaging • Rollout & Digital
Industry
Food & Beverage • Manufacturing
Stage
Growth
1. negative space of ‘A’ used to create droplet and martini glass, 2. terminations of glass and droplet created from typography geometry, 3. curves of glass and droplet created from typography geometry, 4. angles of droplet glass to match angles of ‘A’, 5. logo arrangements, 6. spotlight made from ‘A’ positive space.
1, 2. primary colours, 3, 4. secondary colours, 5, 6. tertiary colours
1. primary typeface Barlow Condensed, 2. secondary typeface Nunito Sans
1. uppercase characters corresponding to full glasses, 2. lowercase characters corresponding to empty glasses, 3. ligatures created from repeated characters, 4. demonstration of coded message, 5. demonstration of ligature
1. droplet in ‘A’, 2. droplet used to create ‘clink’ accent, 3. clink used between glasses as cheers accent
