Studio Rex Crown Logo

©2026

Studio Rex Crown Logo

©2026

Buddy

Giving scrap dealers their time back
Buddy was founded by a lifelong scrap dealer who believed the scrap metal industry had been left behind by the digital economy. Buying and selling scrap was often slow, fragmented and built on relationships that could be difficult to trust. The ambition was to...
Buddy was founded by a lifelong scrap dealer who believed the scrap metal industry had been left behind by the digital economy. Buying and selling scrap was often slow, fragmented and built on relationships that could be difficult to trust. The ambition was to...

Services

Brand Strategy • Identity Design • Messaging • Rollout & Digital • New Ventures & Campaigns

Industry

Technology • Marketplace

Stage

New Venture

Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy was founded by a lifelong scrap dealer who believed the scrap metal industry had been left behind by the digital economy. Buying and selling scrap was often slow, fragmented and built on relationships that could be difficult to trust. The ambition was to...
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy’s dog mascot constructed from the letterforms of the brand name.

1. mascot made from letterforms, 2. patterning made from letterforms, 3. dog door holding shape from ‘D’, 4. icon, 5. custom ‘Y’

Buddy colour palette combining bold orange and green with supporting colours.
Bunch and Nunito Sans typography used throughout the Buddy identity.

1, 2. primary colours, 3, 4. secondary colours, 5, 6. tertiary colours

1. primary typeface Bunch, 2. secondary typeface Nunito Sans

Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy mascot and patterns applied across its digital scrap-metal marketplace.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy mascot and patterns applied across its digital scrap-metal marketplace.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.
Buddy identity applied to mobile interfaces, workwear, signage and industry materials.

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