Studio Rex Crown Logo

©2026

Studio Rex Crown Logo

©2026

The Lovie Diaries

Opening doors to theatre for the next generation of performers

The Lovie Diaries was founded to make the path into professional theatre more accessible for aspiring performers from working-class backgrounds. Through a growing collection of journals, planners and educational resources, the business helps young actors prepare for...
The Lovie Diaries was founded to make the path into professional theatre more accessible for aspiring performers from working-class backgrounds. Through a growing collection of journals, planners and educational resources, the business helps young actors prepare for...

Services

Brand Strategy • Identity Design • Messaging • Rollout & Digital

Industry

Education • Performing Arts

Stage

Growth

The Lovie Diaries identity combining expressive theatrical typography with a personal handwritten style.
The Lovie Diaries was founded to make the path into professional theatre more accessible for aspiring performers from working-class backgrounds. Through a growing collection of journals, planners and educational resources, the business helps young actors prepare for...
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries logo system adapted for mastheads, social profiles and single-colour use.

1. original logo, 2. type treatments, 3. SVG logo, 4. vertical centring, 5. social PFP, 6. single-colour logo cuts

The Lovie Diaries colour palette balancing bold theatrical colours with softer supporting tones.
Juno and Aurelly Signature typography representing the public and personal sides of performance.

1, 2. primary colours, 3. secondary colour, 4, 5, 6, 7. tertiary colours

Introducing, our cast

The two fonts that were selected to better represent these two aspects of Lovie Life in the brand are expressive, textured counterparts. One, is bold and ostentatious (JUNO), and the other is more personal and introspective (Aurelly Signature).

The Lovie Diaries identity combining expressive theatrical typography with a personal handwritten style.
The Lovie Diaries colour palette balancing bold theatrical colours with softer supporting tones.

1, 2. dynamic logo for mastheads

The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries identity applied to journals and resources for aspiring performers.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.
The Lovie Diaries identity applied to journals and resources for aspiring performers.
The Lovie Diaries brand presented across publishing, digital and educational touchpoints.

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