Lilly Zar

Helping luxury fashion reflect the realities of modern womanhood

Lilly Zar set out to challenge an assumption embedded throughout luxury fashion: that clothing should be designed for a single version of the woman wearing it. Instead, the brand recognised that modern women move constantly between roles, leading...

Services

Brand Strategy • Identity Design • Messaging

Industry

Fashion • Luxury

Stage

New Venture

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Lilly Zar set out to challenge an assumption embedded throughout luxury fashion: that clothing should be designed for a single version of the woman wearing it. Instead, the brand recognised that modern women move constantly between roles, leading...

Lilly Zar identity applied across luxury fashion, packaging and digital communications.

1. monogram constructions, 2. hidden ‘7’ in monogram, 3. horizontal logo arrangements, 4. stacked logo arrangements, 5. variable typeface iterations of word mark

Lilly Zar colour palette combining restrained primary tones with expressive secondary colours.

Solare and Montserrat typography used throughout the Lilly Zar identity.

1, 2. Primary colours, 3, 4, 5, 6. secondary colours

1. primary typeface Solare, 2. secondary typeface Montserrat

Solare letterforms selected for their visual relationship to Persian script.

Solare geometry analogous to Persian script

Lilly Zar

Helping luxury fashion reflect the realities of modern womanhood

Lilly Zar set out to challenge an assumption embedded throughout luxury fashion: that clothing should be designed for a single version of the woman wearing it. Instead, the brand recognised that modern women move constantly between roles, leading...

Lilly Zar set out to challenge an assumption embedded throughout luxury fashion: that clothing should be designed for a single version of the woman wearing it. Instead, the brand recognised that modern women move constantly between roles, leading...

Lilly Zar set out to challenge an assumption embedded throughout luxury fashion: that clothing should be designed for a single version of the woman wearing it. Instead, the brand recognised that modern women move constantly between roles, leading...

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