The Lumen Prize

Preparing a cultural institution for its next chapter

Since 2012, The Lumen Prize has championed artists working at the intersection of art and technology, growing from an annual award into an internationally recognised platform for exhibitions, commissions and cultural exchange. As its influence expanded, the organisation needed...

Services

Brand Strategy • Identity Design • Messaging • Rollout & Digital

INDUSTRY

Arts & Culture • Non-profit • Technology

STAGE

Repositioning

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The Lumen Prize: The Lumen Prize identity across digital art events and exhibition applications.

Since 2012, The Lumen Prize has championed artists working at the intersection of art and technology, growing from an annual award into an internationally recognised platform for exhibitions, commissions and cultural exchange. As its influence expanded, the organisation needed...

Read the full story

The Lumen Prize identity applied across awards, digital screens, banners and printed materials.

1. original logo, 2. step by step original icon to rebrand, 3. horizontal arrangements, 4. stacked arrangements, 5. rebrand icon, 6. matching icon and type angles

The Lumen Prize colour palette combining deep blue, electric blue and cyan.

Eiko and Neue Montreal typography selected for The Lumen Prize identity.

1, 2, 3, 4. original palette, 5, 6, 7, 8. rebrand colour palette

1. primary typeface Eiko, 2. secondary typeface Neue Montreal

The Lumen Prize identity system built around a door-shaped symbol for discovery and invitation.

1, 2, 3. door icon informs layout and composition

Old brand to rebrand

The Lumen Prize

Preparing a cultural institution for its next chapter

Since 2012, The Lumen Prize has championed artists working at the intersection of art and technology, growing from an annual award into an internationally recognised platform for exhibitions, commissions and cultural exchange. As its influence expanded, the organisation needed...

Since 2012, The Lumen Prize has championed artists working at the intersection of art and technology, growing from an annual award into an internationally recognised platform for exhibitions, commissions and cultural exchange. As its influence expanded, the organisation needed...

Since 2012, The Lumen Prize has championed artists working at the intersection of art and technology, growing from an annual award into an internationally recognised platform for exhibitions, commissions and cultural exchange. As its influence expanded, the organisation needed...

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